Facebook Page Admins, whether they are business owners, marketers or community managers, focus on two important tasks: Reaching and engaging existing Fans and growing the Fan base.
Both becoming increasingly harder to accomplish, especially when you’re starting from scratch.
Spoiler Alert! Facebook Page Admins are not all cool and young Hipsters…
Today we have a fun post to wrap up the week. This time, instead of looking at the Fans, SocialBakers has turned the table to look at who’s behind the scenes of Facebook Pages.
You might be in for a little surprise.
And yet another “kinda of a big deal” announcement from Facebook.
(Thanks to Scott Ayres from PostPlanner for pointing it out yesterday)
If you have been publishing “link posts”, you probably noticed the change in the thumbnail image size yesterday.
The new images for link posts and “Page post link ad” in the News Feed are 3.5x larger.
Now, this might not sound like a big deal right now but I’ll tell you why this is important to you on two different ends of the equation…
The Cover Photo is definitely the hottest piece of real estate on the Facebook Page. All eyes go directly to it. And yet, it doesn’t do anything.
Lets be honest, the storytelling aspect of it is cool, how it helps you visually communicate a message sounds awesome and obviously, you need to brand your page.
But what if you could have a more active for the Facebook Cover Photo? Maybe serve to showcase a current promotion in your business or even to drive traffic to an external page or a Tab in your page.
Yesterday, Facebook decided to drop a bomb on the world of social media marketing by announcing the new promotions rules.
We all know promotions, contests and sweepstakes are important for brands and small businesses to expand their digital footprint, grow their communities and increase loyalty with existing customers.
It’s only natural to expect a big reaction…
When is the best time to post on Facebook?
Have you typed that question on Google with the hope to figure out once and for all, at what times you should be posting content on your Facebook Page? I know you have at least wondered around this question.
But, can we really answer that question for you?
Are you still a little confused with the recent changes Facebook made to its Page Insights?
Well, then we have 2 good news for you, the new Facebook Insights has more useful data for you to chew on and… we’re explaining everything here in plain English.